Background
In the bustling city of Lagos, Nigeria, there are countless individuals and families who struggle to access basic necessities such as food and essential goods. For children and less privileged adults, this struggle can be especially difficult, leading to malnutrition and a lack of opportunity for a brighter future. That's why we founded Outreach to Zero Hunger, a charity dedicated to improving the lives of those in need by providing them with the essential needs every human needs. By joining us in our efforts, you can help us nourish futures and build communities, one meal at a time. Together we can make a real impact in the fight against hunger and poverty in Lagos.
Core problem
The existing website for NexaTech lacked intuitive navigation, with a design that didn’t clearly communicate the technical sophistication of the product. The UX was cluttered, leading to high bounce rates, and the overall look felt outdated compared to their competitors.
Approach & Process
Research and Discovery
We began by conducting user interviews and analyzing site traffic data to understand what content users found confusing or inaccessible. This provided insights into customer pain points, which informed our design and functionality decisions.
Design and Development
We focused on building an interface that delivered both functionality and a sleek, modern look.
Streamlined Navigation: We restructured the navigation to allow users to easily access product features and case studies.
Visual Hierarchy: By introducing a clear typography system, we ensured that complex data was presented in a digestible manner.
Responsive Design: A mobile-first approach was implemented, ensuring seamless user experience across all devices.
Consistent Brand Aesthetic: We integrated NexaTech's new branding into the web design, using a cohesive color palette, custom icons, and dynamic illustrations.
Key Features
User-centric navigation
Optimized mobile experience
Enhanced data visualization
Clean, minimalistic design with custom elements
Results and Impact
The redesigned NexaTech website increased session durations by 30% and significantly reduced bounce rates. The clear, focused user journey helped the company see a 20% rise in new customer inquiries within the first three months post-launch.